It is not easy to find a reliable partner in China though it is an important requirement for us to sell our products or services in China. How to get connected to potential partners; either it a sales agent or consultant, a distributor or an importer? There are multiple choices; you can get some contacts through online B2C or B2B like Alibaba.com, Taobao and others. You can also search through popular search engines in China, including Baidu or Sina or you can go online to trade promotion organisations in China like the China Council and Promotion of Investment and Trade (CCPIT).

You can also enquire through various Malaysian agencies available abroad; esp like Malaysia External Trade Development Corporation (MATRADE), Ministry of Agriculture, Malaysia Industrial Development Authority (MIDA) and Malaysian missions overseas. They can provide all sorts of information on market and trade leads.

To start a business relationship takes time. Whatever it is, it should be done professionally and according to standard business practice. Both sides may not know each other and thus it takes time to build up the trust. Even after knowing each other and comfortably doing business for long time, you may still need to take continue with precautionary measures to safeguard your business. Anything can happen, in bad and good times. Even when business in rosy times unexpected things can happen and you should always be alert of signs that may adversely affect your business.