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Friday, September 24, 2010

When you want to sell in China, we need to find out about the potentials/prospects of the market for our product/service. Among factors that you need to consider before decide whether to go in or not are:

* market size of a product/service that you want to sell - that includes for both locally available and imported or foreign
* market segment - low, medium and high end customers based on your pricing and product positioning
* where to market; 1st tier, 2nd tier or 3rd tier markets ( 1st tier the most advanced cities like Beijing, Shanghai and Guangzhou), (2nd tier the emerging markets like Dalian, Qingdao, Nanjing and Chengdu), (3rd tier the less developed cities/provinces like Xinjiang and Ningxia). Remember regardless of what tier, the three market segments are still applicable
* Product costing - to make sure that your retail price or price that you offer in the market still give you considerable margin
* Who is your partner in China - you want to do it yourself? It's recommended that you find a good and reliable partner in China to facilitate your market entry, distribution and marketing of the products/services

The above are some of the factors that you should think of when you want to sell or enter China market. No doubt it is a lucrative market but at the same time it is very competitive market, considering the competition that you face not only from local players but also foreign players that are flooding into China.

So, what you need is to identify the 'niche' market for your product/services. Always remember that small share of market in China can mean big to us. Don't be greedy, start small first and expand from there.

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