A friend of mine is in the midst of opening up a Malaysian restaurant in a big city in China. I had given my input and advice on the prospects of having a unique restaurant to promote Malaysian cuisines to 1.3 billion people in China. No doubt it is a big market but at the same time, there already so many foreign restaurants in China, do not talk about local restaurants/food stall as the number are in the millions.
But, is it still worth it to have another Malaysian restaurant in China? Yes, and it depends on how we position our restaurant; fine dining, normal restaurant, cafe style, kopitiam style of food court outlet style? Each positioning has a niche market. More important is how you promote the restaurant and the traffic flow at the location also a critical factor.
As we may aware, nearly 1 million Chinese tourists visit Malaysia every year and the same number of Malaysian tourists visit China annually. So, the presence of Malaysian restaurants in China would serve for both locals and Malaysian tourists, and not to forget the increasing foreign community in China.
The friend's restaurant is expected to be launched by end of this year and i hope can join the celebration.
Another friend of mine is in the midst of signing an agreement with a local distributor in a second tier city in China to sell white coffee. Through my network in China, I helped them to find the local partner. White coffee from Malaysia has increasingly gained popularity in China and I had observed several Malaysian white coffee brands already in China market. But as the market is big, there's still good prospects for white coffee market to be expanded.
I am also helping other friends to develop all types of businesses with China and I am happy that my assistance to them have been quite useful.
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