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Saturday, October 2, 2010

Where you want to sell your products or services in China is one of important factors to consider. China is a huge market of 1.3 billion and  a size of more than 1 million sq km. We need to study the market first before decide which part of China we want to start.

We probably know more about Beijing, Shanghai and Guangzhou as compared to other cities and probably we want to start from these 3 biggest cities in China. Beijing has about 17 million population, Shanghai and Guangzhou have more than that. So these three cities already offer us with about 50 million market size. But, do not forget that because of being too much exposure to foreign business community, these 3 cities have been overcrowded with not only local players but also foreign businesses that are chasing to grasp a small share of quite a big market. Competition become stiffer and only big players with deep pocket can sustain their presence. It does not mean that small players like us cannot go into these 3 cities, we must pretty sure that the products or services that we want to offer are unique enough and for 'niche' market. Otherwise, the money spent to open up the market will be wasted and 'burnt'.

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