Malaysia is a small country with 28 million population but it is one of the world's top 20 trading nation. Exports have become one of the important revenues that contribute significantly to the country's Gross Domestic Product and directly benefit people that deal with export business.

There are a wide range of products and services that Malaysia can offer, from traditional products like food and beverage, rubber, palm and timber products to high tech products and services like oil and gas, electrical and electronics, green technology, professional services and many others.

I am keen in food and beverage industry as this sector is regarded as recession-proof and people still spend for basic necessities to live. Though I am not directly involved in the production, but having connections and interactions with producers enable me to understand the process and operations of the food and beverage sector.

One of the products that is quite special to Malaysia is white coffee. There are increasing number of producers that involve in this instant drink that has become a new trend in Malaysia, not only to local folks but also to expatriates and foreigners that visit Malaysia. White coffee is a special drink that made up from several types of coffee beans and add with other oil-palm based ingredients that give special taste and aroma. The increasing number of 'kopi tiam' style cafe in Malaysia are also influenced by the popularity of white coffee.

I am assisting several producers of white coffee to promote and market their instant white coffee not only to local market but more importantly to overseas market. As this white coffee is specially linked to Malaysia, many foreigners also spread their good experiences back at their home country and this is where gradually white coffee is accepted in overseas market.

Beside white coffee, other instant drink coffee like tongkat ali coffee is also gaining popularity and well accepted abroad. Tongkat ali is well known for its vitality and many people take it to maintain good health.

Anybody interested in white coffee or tongkat ali coffee can contact me for more discussion on ways how to promote these products back at your home country.